The number of direct marketers looking to more of their customers from direct mail to email marketing has received a boost by the postal strikes.
Affects of the postal strike on email marketing.
- Less printing is better of the environment.
- The Email marketing software sector has received a boost.
- The decline of Royal Mail has been further expedited.
Post has survived the telegram, telex, telephone and the fax but I don’t think its ever been so irrelevant as a marketing channel as today. As this is a blog about email marketing software you’d expect me to think that.
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