Comments on: Email marketing is dead

By: Email Marketing Resuscitation « Email Marketing Software

Email Marketing Resuscitation « Email Marketing Software — Tue, 12 Jan 2010 13:12:20 +0000

[...] post Email Marketing is Dead got a few angry but constructive responses about how email marketing can be resuscitated. Please [...]

By: Anna

Anna — Sun, 10 Jan 2010 18:45:19 +0000

Wow, I think to say its dead are pretty strong and harsh words, correct people are doing things wrong but targeted emails with relevant content can and do bring ROI for companies and satisfaction to subscribers. I think it will take a very long time for email to die.

By: Stuart

Stuart — Sun, 10 Jan 2010 13:36:25 +0000

Julie I agree great content is the future of email marketing. Getting people to see you as a provider of value is the way forward. That said too many email marketers are still sending junk and killing email for everyone.

By: Julie

Julie — Sun, 10 Jan 2010 13:09:58 +0000

I don’t think that opt-in email marketing is dead but agree most email marketing is lazy. Email needs to add value which equals forwarding great content which helps people or starts a social media dialogue. Do you really think email marketing is dead?