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Email Marketing Resuscitation

My post Email Marketing is Dead got a few angry but constructive responses about how email marketing can be resuscitated. Please see the best responses below:

1. Stop shouting about how great your company is. (It's boring)

2. Stop sending offers. (Unless you're really sure its relevant)

3. Email existing customers asking for feedback on their last purchase. (Engagement leads to loyalty and more sales)

4. Email a summary of topics being discussed on your social media groups. (It's engaging and builds your social media channel)

If you have more non-interruption email marketing ideas please comment.