Email Marketing Software Email marketing software vendor information, blog and buyer's guide

1. 

   Stuart
   January 14th, 2010 - 09:31

   I don’t think Salesforce.com can be bothered with an area as small as email marketing. They can take on accounting software, supply chain etc.

   If Salesforce.com wanted to move on email marketing why not build it themselves?
   1. Aprimo (Too expensive plus most revenue with in-house software)
   2. Eloqua (Too old)
   3. Marketo (Got bigger plans)
   4. Silverpop (Too much B2C)
2. 

   Gil
   January 14th, 2010 - 18:47

   Marketo is too simple, Eloqua is too complicated – Market2Lead has the perfect balance of ease of use and B2B serving both enterprise and SMB customers. They have the right solution for B2B marketing.
3. 

   Stuart
   January 15th, 2010 - 05:34

   Gil, This is the first time I’ve heard of Market2Lead so I guess they would be too small.
4. 

   Don
   January 15th, 2010 - 08:07

   Aprimo is not just a SaaS model, so does that fit their M.O.? Plus it’s way more than email marketing.
5. 

   Mark
   January 15th, 2010 - 08:44

   Market2Lead is smaller but much better than Eloqua, Marketo and SilverPop.

   Salesforce.com does not need customers they already have them what they need is increased revenue and that they can easily do by rolling out the right blend of a marketing automation solution that can serve both enterprise and SMB. Take a look at Market2Lead’s customers serveral fortune 1000 customers (Cisco System, Citrix, Redhat, Sun Microsytems, Resmed, SunGard, American Express) and SMB customers.

   Also they were rated best in class against Eloqua, Marketo and SilverPop by the most detailed lab study performed in the industry to date performed by Raab Associates.
6. 

   Joseph
   January 15th, 2010 - 10:00

   Nice try pushing Markettolead but nobody is buying it.
7. 

   Ramir
   January 15th, 2010 - 10:38

   From what I know SalesForce.com is already in bed with Exacttarget.com
8. 

   Jon
   January 15th, 2010 - 10:43

   Salesforce.com is a client of Eloqua from what I’ve heard so out of those 4 it makes sense they would go after the program they themselves use.

   Salesforce.com should stick to what they to best and leave email marketing and demand generation to those who do that best. They should focus on making it easier to implement those partner solutions. Then instead of being forced to choose what ever email marketing program Salesforce.com provides, customers can choose from outside vendors who continually improve their product trying to out do one another. This is what I think is best for the customer in the long run anyways.
9. 

   Alexandre Pelletier
   January 15th, 2010 - 12:37

   I agree with Stuart here, except that Salesforce will not build it themselves because they don’t have the internal resources… They need to deliver on Chatter, so Email marketing project would be loosing focus.

   Market2Lead has been there since a long time but never really took-off… sorry!
10. 

    Mike
    January 15th, 2010 - 16:52

    While this is all silly conjecture, I’ll jump in and add a few sticks to the fire:

    - Market2Lead is on it’s last legs (obviously, just my opinion). They are in dire need of funding and if their development team wasn’t in India, they would have run out of money long ago. Kudos to them for developing a more complicated UI than even Aprimo.

    - SFDC has a much closer relationship with Vertical Response than with ET, which has been trying to get traction on a decent marketing automation solution for at least five years.

    - Any discussion of acquisition has to also include Genius, which is also funded by Emergence, where Ritter also backed Salesforce.

    I’d be curious to hear from Stuart what Marketo’s bigger plans are (will they be bigger than SFDC???) or what it is about Eloqua (biggest, most successful player in the on-demand MA space) that makes it “old.”
11. 

    Shanti
    January 19th, 2010 - 12:19

    Mike, you seem to take exception to another of Market2Lead’s competitive strength which is running an efficient business model which is great for it’s customers as well. This actually should be yet another reason why Market2Lead would make best sense in an acquisition scenario.

    It’s obvious you are an Eloqua Bigot spreading false rumors about Market2Lead. Are you not tired after 5+ years of blasphemy?

    There is a world of difference between “ease of use” and “usability” and your view goes counter to Raab Associates who rated Market2Lead best in class in usability and comprehensiveness for both simple and complex campaigns after performing a detailed unbiased analysis of all vendors in play.

    I agree that Genius will also be under consideration because of Ritter’s connection and am curious on Staurt insight on Marketo’s bigger plans.
12. 

    Stuart
    January 19th, 2010 - 15:18

    Shanti, I was just thinking maybe Marketo’s VCs would want to IPO. I don’t have any inside info or want to start a war.
13. 

    Gregory
    January 21st, 2010 - 17:37

    SalesForce is going after Oracle and Microsoft – that is the big market opportunity for them. They have developed a cadre of marketing partners to fill in the obvious gaps in their product. Why would they alienate them all by buying one now. They don’t need to, and it is not strategic.

    With big customers like RedHat, Data Domain and Citrix, Market2Lead seems to have a stable source of funding, But I agree with Alexandre, they haven’t taken off in a big way yet.

    The Genius relationship with SalesForce deserves some scrutiny. I noticed their tracking scripts on the salesforce.com website…
14. 

    Kevin Irvin
    April 25th, 2010 - 23:17

    I have been reading a few of your posts and have enjoyed it. Keep it up
15. 

    ChilisPapa
    April 30th, 2010 - 02:13

    As a recent shopper of these systems, and a user of a couple of them in the past, I have to weigh into this. Salesforce.com definitely wants to move into marketing automation–which is way more than just email marketing–and this is very complementary to what they already do (marketing campaigns, lead mgnt, email templates, etc.). Great additional revenue stream.

    Eloqua is too big a bulky–not a high ROI acquistion.
    Marketo just raised $10M–off the market for now.
    Silverpop–maybe. too B2C probably.

    I have to agree with Gil, Mark and the others. Market2Lead brings the perfect blend of strong product (2nd to Eloqua in feature/functionality, most would say), good ROI (needs cash & smaller company, so low purchase price), tight integration with SFDC already and uses the ExactTarget mail engine already.

    I’m placing my bets here.
16. 

    Anonymous
    May 23rd, 2010 - 05:14

    If they are looking for a pure play email marketing company then Exacttarget would be a great choice…but expensive. Aprimo has an email marketing component but is also best of breed in EMM & MRM software categories which has a huge market potential. It would be VERY expensive. I would expect both Exacttarget and Aprimo to be bought out….but not by Salesforce.com.
17. 

    Bob
    May 25th, 2010 - 00:35

    Oracle has acquired the intellectual property assets of Market2Lead. 24-May-2010
18. 

    Gelly Strech
    May 25th, 2010 - 04:00

    Market2lead is unique with it’s high rich functionality and technology, due to which today its intellectual assets are acquired by Oracle.

    Do you think is that a good move by Market2lead or Oracle?
19. 

    Stuart
    May 25th, 2010 - 09:13

    Gelly, Oracle don’t make many mistakes so I’m assuming it was a good move and Market2lead had a good solution. The bad news is Market2lead may now only be available to Oracle CRM customers.

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