Comments on: Salesforce.com to enter B2B email marketing?

By: Stuart

Stuart — Tue, 25 May 2010 08:13:38 +0000

Gelly, Oracle don’t make many mistakes so I’m assuming it was a good move and Market2lead had a good solution. The bad news is Market2lead may now only be available to Oracle CRM customers.

By: Oracle buys Market2Lead « Email Marketing Software

Oracle buys Market2Lead « Email Marketing Software — Tue, 25 May 2010 08:05:07 +0000

[...] Salesforce.com be the next to enter b2b email marketing? Filed under: Oracle Leave a comment Comments (0) Trackbacks (0) ( subscribe to comments on [...]

By: Gelly Strech

Gelly Strech — Tue, 25 May 2010 03:00:41 +0000

Market2lead is unique with it’s high rich functionality and technology, due to which today its intellectual assets are acquired by Oracle.

Do you think is that a good move by Market2lead or Oracle?

By: Bob

Bob — Mon, 24 May 2010 23:35:47 +0000

Oracle has acquired the intellectual property assets of Market2Lead. 24-May-2010

By: Anonymous

Anonymous — Sun, 23 May 2010 04:14:31 +0000

If they are looking for a pure play email marketing company then Exacttarget would be a great choice…but expensive. Aprimo has an email marketing component but is also best of breed in EMM & MRM software categories which has a huge market potential. It would be VERY expensive. I would expect both Exacttarget and Aprimo to be bought out….but not by Salesforce.com.

By: ChilisPapa

ChilisPapa — Fri, 30 Apr 2010 01:13:11 +0000

As a recent shopper of these systems, and a user of a couple of them in the past, I have to weigh into this. Salesforce.com definitely wants to move into marketing automation–which is way more than just email marketing–and this is very complementary to what they already do (marketing campaigns, lead mgnt, email templates, etc.). Great additional revenue stream.

Eloqua is too big a bulky–not a high ROI acquistion.
Marketo just raised $10M–off the market for now.
Silverpop–maybe. too B2C probably.

I have to agree with Gil, Mark and the others. Market2Lead brings the perfect blend of strong product (2nd to Eloqua in feature/functionality, most would say), good ROI (needs cash & smaller company, so low purchase price), tight integration with SFDC already and uses the ExactTarget mail engine already.

I’m placing my bets here.

By: Kevin Irvin

Kevin Irvin — Sun, 25 Apr 2010 22:17:53 +0000

I have been reading a few of your posts and have enjoyed it. Keep it up

By: Gregory

Gregory — Fri, 22 Jan 2010 00:37:20 +0000

SalesForce is going after Oracle and Microsoft – that is the big market opportunity for them. They have developed a cadre of marketing partners to fill in the obvious gaps in their product. Why would they alienate them all by buying one now. They don’t need to, and it is not strategic.

With big customers like RedHat, Data Domain and Citrix, Market2Lead seems to have a stable source of funding, But I agree with Alexandre, they haven’t taken off in a big way yet.

The Genius relationship with SalesForce deserves some scrutiny. I noticed their tracking scripts on the salesforce.com website…

By: Stuart

Stuart — Tue, 19 Jan 2010 22:18:51 +0000

Shanti, I was just thinking maybe Marketo’s VCs would want to IPO. I don’t have any inside info or want to start a war.

By: Shanti

Shanti — Tue, 19 Jan 2010 19:19:27 +0000

Mike, you seem to take exception to another of Market2Lead’s competitive strength which is running an efficient business model which is great for it’s customers as well. This actually should be yet another reason why Market2Lead would make best sense in an acquisition scenario.

It’s obvious you are an Eloqua Bigot spreading false rumors about Market2Lead. Are you not tired after 5+ years of blasphemy?

There is a world of difference between “ease of use” and “usability” and your view goes counter to Raab Associates who rated Market2Lead best in class in usability and comprehensiveness for both simple and complex campaigns after performing a detailed unbiased analysis of all vendors in play.

I agree that Genius will also be under consideration because of Ritter’s connection and am curious on Staurt insight on Marketo’s bigger plans.