Update to Email Marketing Software Buyer’s Guide - Oct 2010: The findings of this and other research on UK email marketing software vendors can now be found at the Email Marketing Buyer’s Guide.
Note to email marketing vendors: If you’d like to comment on the Email Marketing Buyer’s Guide (why you should be included etc) please continue doing so at the bottom of this page.
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I’m building out a brief UK email marketing software buyers guide.
Can you help build out this list? Do you think the company list should be amended? If yes then please comment.
Aprimo
Customers: Aviva, Honda and Standard Life.
UK Staff: 25+
Partnerships: Omniture, ReturnPath and salesforce.com.
Platform: Email Marketing Software-as-a-Service and On-Premise email marketing software.
Adestra
Customers: BBC, Lloyds and TalkTalk.
UK Staff: 40
Partnerships: ReturnPath.
Platform: Email Marketing Software-as-a-Service.
CheetahMail
Customers: Barclays, Dixons and HMV.
UK Staff: Unkown
Partnerships: Coremetrics, Omniture, ReturnPath and WebTrends.
Platform: Email Marketing Software-as-a-Service.
Communicator
Customers: Ministry of Sound, phones4U and Travelex.
UK Staff: Unkown
Partnerships: None
Platform: Email Marketing Software-as-a-Service.
dotMailer
Customers: E.ON, Nationwide and DHL.
UK Staff: 80
Partnerships: salesforce.com
Platform: Email Marketing Software-as-a-Service.
e-Circle
Customers: Unkown
UK Staff: Unkown
Partnerships: Coremetrics and WebTrends.
Platform: Email Marketing Software-as-a-Service.
Emailvision
Customers: Sony, Rank and Opodo.
UK Staff: Unkown
Partnerships: Unkown
Platform: Email Marketing Software-as-a-Service.
Epsilon
Customers: Unkown
UK Staff: 50
Partnerships: Unkown
Platform: Email Marketing Software-as-a-Service.
ExactTarget
Customers: Unkown
UK Staff: Unkown
Partnerships: Microsoft Dynamics, Omniture, Pivotal Veracity and salesforce.com
Platform: Email Marketing Software-as-a-Service.
Mail Dog
Email marketing software as a Service: Yes
Email marketing software as a Service on dedicated server: Optionally Yes
Email marketing Software on-Premise: No
Multi-wave triggered email marketing: No
Marketing Data Mart: No
Multi-Channel: Yes (Email/RSS/Mobile)
Customer Focus: Small to Medium Sized Businesses
Head Office: US Only
Web Analytics: Yes (Google and Custom)
Full-service Offering: Yes (Turnkey Optionally)
Micro Sites: No
Dedicated IP Address Offering: Yes
Other: Mail Dog’s online marketing toolkit features over 240 do-it-yourself e-marketing tools for high-impact permission email, an integrated online video solution, one-click RSS publishing and web marketing campaigns.
Pure360
Customers: Hackett, LA Fitness and Brighton Marathon.
UK Staff: 50
Partnerships: Lots of agencies are using Pure360′s white label email platform.
Platform: Email Marketing Software-as-a-Service.
Silverpop
Customers: British Film Institute, LexisNexis and Ted Baker.
UK Staff: 30
Partnerships: Coremetrics, Omniture, salesforce.com, Webtrends and Unica.
Platform: Email Marketing Software-as-a-Service.
Yesmail
Customers: Coca Cola, Kodak and Hewlett Packard.
UK Staff: 10
Partnerships: Pivotal Veracity and ReturnPath
Platform: Email Marketing Software-as-a-Service.
