If you have a blog and aren’t converting new visitors into email subscribers then you’re making life harder than it needs to be.  Most bloggers are using RSS and Twitter but the majority still aren’t utilising email to communicate with readers.

Why you should care?

1. The money is in the list. Email subscribers monetise better than other visitors.

2. Email builds trust.  Email makes people feel more connected than RSS.

3. Most people don’t know or want to know what RSS is.

How to start?

1. For small time bloggers the easiest place to start is with Google’s Feedburner service.

2. Corporates can use email marketing software vendors who offer brandable solutions.