Michael Weston on Lyris & email marketing

Overview of email marketing and Lyris‘s email marketing software by Michael Weston.

Interesting points:

  1. Lyris can help you achieve £360 in revenue for every £1 you spend on email marketing.
  2. Most email marketing providers can provide the solutions buyers are looking for.
  3. Lyris has a built in web analytics solution.
  4. Lyris was founded in 1994.