28May/102
Michael Weston on Lyris & email marketing
Overview of email marketing and Lyris's email marketing software by Michael Weston.
Interesting points:
- Lyris can help you achieve £360 in revenue for every £1 you spend on email marketing.
- Most email marketing providers can provide the solutions buyers are looking for.
- Lyris has a built in web analytics solution.
- Lyris was founded in 1994.
Categories
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- Aweber
- CheetahMail
- Communicator
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- Constant Contact
- Database Group
- dotMailer
- e-Dialog
- eCircle
- Eloqua
- Email Marketing ROI
- Emailcenter
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- Epsilon
- Events
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- Lyris
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- Marketo
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- Uncategorized
- Unica
- VerticalResponse
- Yesmail
May 30th, 2010 - 13:51
Lyris UK can help you get 3600% roi on your email marketing campaigns. I had to replay the video a few times to make sure that is what was said.
I’m sure Lyris will be offering results based pricing or just work on profit sharing based on that claim.
Didn’t Siverpop claim the same thing until about a year ago?
June 26th, 2010 - 21:55
I’m impressed that he could say Lyris help their customers achieve a 3600% return on investment without cracking up. I’ve meet Mike a few times and he does know lots about email marketing. I guess we can take his work for it.