Comments on: B2B Email Marketing Software

By: Andrew

Andrew — Thu, 14 Oct 2010 09:36:30 +0000

How does Aprimo compare to Silverpop B2B? Silverpop seems to win all of the awards for best platform in this area so was wondering if anyone has any knowledge of both?

By: Ben

Ben — Thu, 02 Sep 2010 17:45:44 +0000

Eloqua has been losing deads all over the place to Marketo, Aprimo and Silverpop. I know Marketo didnt make the list because they don’t have an office in the UK but word is they soon will.

By: Andy

Andy — Tue, 24 Aug 2010 15:26:18 +0000

Any solution could be used for b2b email marketing. You can get your data out of your sfa solution and into your email marketing software then import the data back into the sfa solution. Yes it’s better if you’ve got a connector and can automate the process but most b2b email marketers can afford solutions like Aprimo or Eloqua.

By: Julie

Julie — Mon, 09 Aug 2010 12:09:16 +0000

Peter,

I said, “When salesforce.com builds or buys an email marketing addon companies like Aprimo, Eloqua, Marketo and Silverpop will suffer”. I did’nt say companies should use salesforce.com’s existing email marketing offering.

By: Peter

Peter — Wed, 04 Aug 2010 13:28:37 +0000

Julie’s comment is wrong. No-one should use Salesforce for their email marketing as emails are sent from your own server – if you get blackflagged for spam (and it can happen by accident) the whole company loses their email and broadband.

These products can do a lot more than a Salesforce App ever can, and they work with most CRM packages, not just Salesforce.

By: Peter

Peter — Wed, 04 Aug 2010 13:26:22 +0000

To lump these under the description Email marketing programmes is to misunderstand what they do and leave most of their benefits on the table. These are Marketing Automation programmes where you can set up multi-email nurturing programmes which send a series of emails according to what action the customer takes, what niche they are in etc. A Marketing Automation programme is an essential part of marketing for mid-size and larger companies.
Marketo is also worthy of consideration. Pardot, Loopfuse and ActOn are also useful players.

By: Julie

Julie — Fri, 23 Jul 2010 13:40:35 +0000

Stuart, I’ve seen a demo of Marketo and have worked with some of the management before. It’s a very clean solution with the hook to salesforce.com and ease of use being it’s main strenghs.

By: Stuart

Stuart — Sat, 26 Jun 2010 20:38:29 +0000

Two other solutions I’ve seen before with lead routing which are built on the salesforce.com platform are Marketo and eTrigue. Both of these solutions are lighter on features than Aprimo and Eloqua but that may not be a bad thing. I don’t think they have offices in the UK but they have customers here.

By: Julie

Julie — Sat, 26 Jun 2010 11:33:26 +0000

This list could be expanded to include any email marketing solution as most b2b email marketers don’t have the need or resources to deploy advanced email marketing software with lead management. Smaller b2b marketers could be better of using the email marketing offering from their SFA tool as it removes the need for two way integration and should add campaign history to contact records. When salesforce.com builds or buys an email marketing addon companies like Aprimo, Eloqua, Marketo and Silverpop will suffer. Unless there lucky and get brought by salesforce.com which is sure to result in big £££.