How to Select Email Marketing Software is intended to ensure you consider 6 key points when buying email marketing software.

1. Some email marketing software sales people lie.

2. Consider the advantages and disadvantages of in-house email marketing software vs hosted email solutions.

3. Deliverability rates.  If your email doesn’t get delivered you’ve wasting time so ask for details on how hosted email providers ensure deliverability of email messages.  If you’re going to deploy a solution inhouse ask yourself do you have the time to manage communications with ISP’s and get whitelisted.

4. Contractual Flexibility.  Can you increase or decrease the volume of emails your sending without any nasty surprises.

5. Pricing is important but don’t make it your key consideration.

6. Check out our email marketing software buyer’s guide.

The quick post is only intended to highlight a few important points to consider when selecting email marketing software.