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Aprimo review

Review of the email marketing software company Aprimo.

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: No
• Email marketing Software on-Premise: No
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: Yes
• Multi-Channel: Email, Post, Telesales and SMS
• Customer Focus: Medium to large enterprises
• Head Office: US
• Full-service Offering: Yes
• Web Analytics Integration: Google & Omniture
• Micro Sites: Yes
• Dedicated IP Address Offering: Yes

This review of Aprimo's email marketing software and services is only supposed to be a high level.  We encourage users of Aprimo to comment on your experiences using Aprimo here.

Aprimo email marketing software with approvals

Aprimo's new Marketing Studio solution combines leading email marketing software with work flow to approve email marketing campaigns.

What can go wrong when using email marketing software:

• Dead links
• Unsubscribe links missing
• Wrong list (I've heard of an email campaign going to the deceased block list)
• Spelling mistakes

Aprimo Email Marketing Software – Marketing Studio

Aprimo has officially launched its SaaS email marketing software at Salesforce.com's Dreamforce event.

In addition to email marketing software Aprimo's Marketing Studio solution also offers search marketing, web analytics, banner ad management and business blogging.

Aprimo loves Boomi

Aprimo is the latest email marketing software provider to get into bed with Boomi.  Joining the Boomi integration network will allow Aprimo customers to easily and robustly exchange data between other software providers such as salesforce.com and web analytics solutions.