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B2B Email Marketing Software

I've had a look at B2B email marketing software before but lets dig a little deeper.

In addition to standard email marketing offerings a B2B email solution needs lead management routing capabilities and integration to sales force automation systems.

Leading B2B Email Marketing Software Solutions:

1. Aprimo's Email Marketing Software
Lead Management: Lead routing and lead scoring
SFA Integration: Salesforce.com, Siebel and Microsoft CRM
Service Offering: Hosted and Software

2. Eloqua's Email Marketing Software
Lead Management: Lead routing and lead scoring
SFA Integration: Salesforce.com
Service Offering: Hosted

3. Silverpop's Email Marketing Software
Lead Management: Lead routing and scoring
SFA Integration: Salesforce.com
Service Offering: Hosted

Only email marketing software providers with an office in the UK have been included.

If you have more details on the above or other B2B email marketing solutions please comment.

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