Email Marketing Software Email marketing software vendor information, blog and buyer's guide

Michael Weston on Lyris & email marketing

Overview of email marketing and Lyris's email marketing software by Michael Weston.

Interesting points:

1. Lyris can help you achieve £360 in revenue for every £1 you spend on email marketing.
2. Most email marketing providers can provide the solutions buyers are looking for.
3. Lyris has a built in web analytics solution.
4. Lyris was founded in 1994.

Lyris review

Review of the email marketing software company Lyris.

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: No
• Email marketing Software on-Premise: Yes
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: No
• Multi-Channel: Email marketing only
• Customer Focus: Medium enterprises
• Head Office: US
• Full-service Offering: No
• Micro Sites: No
• Dedicated IP Address Offering: Yes

This review of Lyris's email marketing software and services is only supposed to be a high level.  We encourage users of Lyris to comment on your experiences using Lyris here.

Lyris Email Marketing Software ROI Research

Email marketing software company Lyris has a new one hour webinar on email marketing ROI.

Email Marketing ROI 2010 Covers:

• Challenges faced by email marketers
• The latest trends in email marketing
• How email marketing can jump-start revenues for 2010
• Email marketing creative tactics