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Responsys review

Review of the email marketing software company Responsys.

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: No
• Email marketing Software on-Premise: No
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: Yes
• Multi-Channel: Email, Post, SMS and Telesales
• Customer Focus: Large enterprises
• Head Office: US
• Web Analytics: Coremetrics, Google, Omniture and WebTrends
• Full-service Offering: Yes
• Micro Sites: Yes
• Dedicated IP Address Offering: Yes

Note: Responsys provide a rich b2c email marketing solution.

This review of Responsys's email marketing software and services is only supposed to be a high level.  We encourage users of Responsys to comment on your experiences using Responsys here.

Responsys Retail Email Marketing

Email marketing software firm Responsys has released, The Retail Email Marketing Guide to Multichannel Engagement a good report on how email marketing improves response in other channels. Also gain insight in to how leading retailers are using email marketing to promote social media and online video.

Responsys email marketing for retail

Email marketing software provider Responsys has just published a report of retail email marketing.  The report looks at how leading retailers are using email to promote other channels such.

A point made in the report is that email marketing can be combined with all other types of channel including social media, mobile, stores, direct mail, online, TV, and online video.

Responsys buys creative agency

Email marketing software provider Responsys is aquiring the creative agency Smith-Harmon.

Responsys now has control of Smith-Harmon's embedded video-in-email capability which will further enhance the Responsys email marketing software solution.