Email Marketing Software Email marketing software vendor information, blog and buyer's guide

Buyer’s Guide

The intention of this Email Marketing Buyer's Guide is to quickly provide you with details on and a short list of the leading SME and enterprise email marketing solutions.
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SME Email Marketing Solutions

The following solutions are for those with an email marketing budget below £1,000 per month. These solutions are easy to use, pre-paid and offer flexible terms.

1. Aweber

• Free Trial: No (first month is only $1 so almost free)
• Billing Currency: Dollars
• Support Location: US
• Minimum Monthly Spend: $19 (£12)
• Web Analytics Integration: Google
• SFA Integration: No
• Plugins: Wordpress
• Note: 150 HTML templates and strong auto-responder features
• Website: Aweber

This review of Aweber‏'s email marketing software and services is only supposed to be a high level. We encourage you take the $1 trial of Aweber.

2. Mental Licorice‏

• Free Trial: Yes
• Billing Currency: Pounds
• Support Location: UK
• Minimum Monthly Spend: £6
• Web Analytics Integration: Google & Mint
• SFA Integration: Salesforce.com & Microsoft CRM
• Plugins: Wordpress, Joomla, Drupal and Return Path
• Note: Easy to use solution with some advanced features and UK support
• Website: Mental Licorice

This review of Mental Licorice‏'s email marketing software and services is only supposed to be a high level. We encourage you take a free trial of Mental Licorice‏.

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Enterprise Email Marketing Solutions

The following solutions are for those with an email marketing budget above £1,000 per month. They provide advanced features, dedicated account management, integrations to third party solutions and post usage invoicing.

1. Aprimo

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: Yes
• Email marketing Software on-Premise: No
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: Yes
• Multi-Channel: Email, Post, Telesales and SMS
• Customer Focus: Medium to large enterprises
• Head Office: US
• Full-Service Offering: Yes
• Web Analytics Integration: Google & Omniture
• SFA Integration: Salesforce.com, Siebel and Microsoft CRM
• Micro Sites: Yes
• Dedicated IP Address Offering: Yes

This review of Aprimo's email marketing software and services is only supposed to be a high level. We encourage you to contact Aprimo UK here for more information and/or a demonstration.

2. Responsys

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: No
• Email marketing Software on-Premise: No
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: Yes
• Multi-Channel: Email, Post, SMS and Telesales
• Customer Focus: Large enterprises
• Head Office: US
• Full-service Offering: Yes
• Web Analytics: Coremetrics, Google, Omniture and WebTrends
• SFA Integration: Salesforce.com and Siebel
• Micro Sites: Yes
• Dedicated IP Address Offering: Yes

This review of Responsys's email marketing software and services is only supposed to be a high level. We encourage you to contact Responsys UK here for more information and/or a demonstration.

3. Unica

• Email marketing software as a Service: Yes
• Email marketing software as a Service on dedicated server: No
• Email marketing Software on-Premise: Yes
• Multi-wave triggered email marketing: Yes
• Marketing Data Mart: Yes
• Multi-Channel: Email, Post and Telesales
• Customer Focus: Large enterprises
• Head Office: US
• Web Analytics: Unica Analytics
• Full-service Offering: No
• Micro Sites: Yes
• Dedicated IP Address Offering: Yes

This review of Unica's email marketing software and services is only supposed to be a high level. We encourage you to contact Unica UK here for more information and/or a demonstration.

Hundreds of companies in the UK list email marketing as one of the services but rather than list them all Email Marketing Software has selected only the most popular solutions for this email marketing buyer's guide.