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	<title>Email Marketing Software</title>
	<link>http://www.emailmarketingsoftware.co.uk</link>
	<description>Email marketing software vendor information, blog and buyer&#039;s guide</description>
	<lastBuildDate>Fri, 03 Sep 2010 14:47:14 +0000</lastBuildDate>
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	<item>
		<title>How to Select Email Marketing Software</title>
		<description><![CDATA[
			
				
			
		
How to Select Email Marketing Software is intended to ensure you consider 6 key points when buying email marketing software.
1. Some email marketing software sales people lie.
2. Consider the advantages and disadvantages of in-house email marketing software vs hosted email solutions.
3. Deliverability rates.  If your email doesn't get delivered you've wasting time so ask for details [...]]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/09/02/how-to-select-email-marketing-software/</link>
			</item>
	<item>
		<title>Racing Post bets on smartFOCUS email marketing software</title>
		<description><![CDATA[
			
				
			
		
Email marketing software provider smartFOCUS has won another client in the gambling sector. 
Racing Post’s marketing team will execute email marketing campaigns themselves using smartFOCUS's software for segmentation and email.
If you know which other gambling companies use smarkFOCUS'e email marketing software please let us know by commenting here.
]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/08/27/racing-post-bets-on-smartfocus-email-marketing-software/</link>
			</item>
	<item>
		<title>IBM&#8217;s Unica Email Marketing Software</title>
		<description><![CDATA[
			
				
			
		
IBM has bought the marketing software provider Unica for £307m.
Unica has been expanding the depth and reach of its email marketing software in the last few years and now has one of the most advanced email marketing solutions.  It's unlikely that IBM is very interested in the email marketing sector and is expected to focus on building [...]]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/08/16/ibm-unica-email-marketing-software/</link>
			</item>
	<item>
		<title>B2B Email Marketing Software</title>
		<description><![CDATA[
			
				
			
		
I've had a look at B2B email marketing software before but lets dig a little deeper.
In addition to standard email marketing offerings a B2B email solution needs lead management routing capabilities and integration to sales force automation systems.
Leading B2B Email Marketing Software Solutions:
1. Aprimo's Email Marketing Software
Lead Management: Lead routing and lead scoring
SFA Integration: Salesforce.com, [...]]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/06/26/b2b-email-marketing-software/</link>
			</item>
	<item>
		<title>Blue Sky Factory Email Marketing Software</title>
		<description><![CDATA[
			
				
			
		
Email marketing software provider Blue Sky Factory has added social media features and monitoring to it's solution. Email marketing is becoming a great channel for jump-starting social media campaigns. It pays to have an email marketing vendor with the capabilities show in the video below.
Blue Sky Factory's Email Marketing Software

]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/06/09/blue-sky-factory-email-marketing-software/</link>
			</item>
	<item>
		<title>Michael Weston on Lyris &amp; email marketing</title>
		<description><![CDATA[
			
				
			
		
Overview of email marketing and Lyris's email marketing software by Michael Weston.
Interesting points:

Lyris can help you achieve £360 in revenue for every £1 you spend on email marketing.
Most email marketing providers can provide the solutions buyers are looking for.
Lyris has a built in web analytics solution.
Lyris was founded in 1994.


]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/05/28/michael-weston-on-lyris-email-marketing/</link>
			</item>
	<item>
		<title>Silverpop Social Media Email Marketing</title>
		<description><![CDATA[
			
				
			
		
Email marketing software demonstration of Silverpop's social media email marketing features. Silverpop demonstrate how social sharing links can be added to an email and how they report on social responses.

]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/05/28/silverpop-social-media-email-marketing/</link>
			</item>
	<item>
		<title>Oracle buys Market2Lead</title>
		<description><![CDATA[
			
				
			
		
Oracle has acquired the B2B email marketing software vendor Market2Lead.  Oracle has plans to integrate Market2Lead's technology into it CRM applications.
Will Salesforce.com be the next to enter b2b email marketing?
]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/05/25/oracle-buys-market2lead/</link>
			</item>
	<item>
		<title>Newsweaver review</title>
		<description><![CDATA[
			
				
			
		
Review of the email marketing software company Newsweaver.

Email marketing software as a Service: Yes
Email marketing software as a Service on dedicated server: No
Email marketing Software on-Premise: No
Multi-wave triggered email marketing: Yes
Marketing Data Mart: No
Multi-Channel: Email
Customer Focus: SME
Head Office: Ireland
Web Analytics: No
Full-service Offering: No
Micro Sites: No
Dedicated IP Address Offering: Yes

This review of Newsweaver's email marketing software [...]]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/05/24/newsweaver-review/</link>
			</item>
	<item>
		<title>Alterian review</title>
		<description><![CDATA[
			
				
			
		
Review of the email marketing software company Alterian.

Email marketing software as a Service: Yes
Email marketing software as a Service on dedicated server: No
Email marketing Software on-Premise: No
Multi-wave triggered email marketing: Yes
Marketing Data Mart: Yes
Multi-Channel: Email, Post, SMS and Telesales
Customer Focus: Large enterprises
Head Office: US
Web Analytics: Yes
Full-service Offering: Yes
Micro Sites: Yes
Dedicated IP Address Offering: Yes

This review [...]]]></description>
		<link>http://www.emailmarketingsoftware.co.uk/2010/05/24/alterian-review/</link>
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