I know that a blog on email marketing software saying, “email marketing is dead” sounds wrong but it is dead.

Who killed opt-in email marketing?: Lazy marketing people who keep sending out rubbish emails that offer no value to subscribers.  It’s not just the fault of junior marketing people who want to blast asap so they can report on what a great job their doing.  The real villains are the CMO’s and heads of digital marketing departments who don’t realise or care that their emails are annoying their email subscribers.

Why are opt-in email marketers killing email marketing?: The first reason is because its so cheap to launch an email marketing campaign that its not valued.  Lame segmentation has resulted in no relevant thus emails being ignored.

Can we bring opt-in email marketing back to life?: No sorry it’s completely dead.  The ROI of social media, PPC and SEO has won.  Interruption email marketing has reached the end of its life.