The UK email marketing software buyer’s guide is divided into two types of solution. Easy to use email marketing solutions and sophisticated email solutions.

Type 1: Cheap and Easy To Use.

These solutions are for sending one or multiple email messages to a subscriber list or lists.  They come with standard email marketing features such as list management, unsubscribe options, personalisation, click through tracking, open rate reporting and Google analytics integration.

Type 2. Expensive and Sophisticated.

These solutions provide the same basic email features as type one but also offer sophisticated database segmentation capabilities and database triggered email marketing.  Please note that you should expect to pay £30,000 or more a year for these solutions.

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