Silverpop Overview
It’s practically a necessity for digital marketers to find a partner that is as committed to adapting with the changes in the digital marketing arena as they are. The rules of the game are changing constantly and the marketers must keep pace with the changes or see their revenues and sales go down. The increasing interactivity of the different channels of communications and much of the software being developed by digital marketing service providers are focused on making the most of this interactivity.
Silverpop and its flagship marketing tool, the Silverpop Engage suite, allows companies to build a strong relationship with their customers and persuade their prospects to become their customers automating the creation and delivery of relevant and targeted online messages. These messages are mainly in the form of email, since email has the largest ROI of any kind of communications channel. But the emergence of social media and mobile as other channels for communications made it necessary to develop tools and solutions that would make the most of the advantages and handle the challenges presented by these new communications channels.
Silverpop’s Engage provides a variety of features designed to make life easier for the digital marketer. Silverpop Engage creates and automates email campaigns which are designed to drive conversions. It also enables the marketer to create a landing page or a microsite that boosts sales and ROI. Its other features include Lead generation, nurturing and management, perfect for startup marketers who don’t have their own customer base; reporting and analytics for continued optimization of the marketer’s campaign through insights drawn from the data and reports; and social connect and multi-channel marketing for delivering messages via the different communications channels and strengthen the relationships made through these channels.
Some of the more specialised features of Silverpop Engage are the surveys which give more in-depth data and analysis regarding customer behavior and attributes, all of which will help the marketer to modify his next campaign to take into account the insights provided by the survey; marketing automation which can save the marketer some time and resources; and CRM and web analytics integration for the seamless assimilation of Silverpop Engage into any of the user’s existing systems.
Silverpop clearly has one of the most powerful and user-friendly marketing platforms in the market. But the company doesn’t rest on its laurels by simply letting their clients create and execute marketing campaigns without the expert guidance and professional advice from Silverpop’s in-house team of marketing experts. This compulsion to assist clients in order for them to create the best and most productive campaigns that they can helps with the satisfaction rating. Indeed, Silverpop has one of the highest client satisfaction ratings in the industry.
Even when the company’s Engage suite is very user-friendly and powerful, Silverpop still commits a large percentage of its workforce into support services which aim to make the company’s clients get the most of Silverpop Engage and instruct them on how to use the suite in order to get the highest possible customer satisfaction, sales and ROI. Silverpop’s experts train their users on how to utilize the suite properly in order to drive sales. The training sessions will depend on the preferences of the user, another testament to the company’s commitment to its user’s satisfaction.
Some of the company’s clients are industry leading entities themselves. Such as JVC, Yamaha, Siemens, Cisco, Sony, Sega, Little Tikes, ToysRUs and Paypal.
RedEye Overview
Most email marketing service providers today measure success on every aspect of email marketing campaigns. They measure a campaign’s success by the number of emails opened and read by the intended recipient, or by the amount of revenue acquired through sales. Because this is the way they measure success, these companies tend to focus the effectiveness of their solutions and services along these lines.
RedEye measures success on the conversion rate of every email campaign launched by its users. This is why the company focuses its efforts on making sure that its clients’ campaigns get a higher conversion rate than campaigns backed by other digital marketing service providers.
RedEye describes itself as a conversion rate optimisation specialist that offers some highly specialised services such as behavioral email, user experience design and AB/multivariate testing. The company itself was established as an analytics firm in 1997. The next year created the first fully-features integrated site and ran the first behavioral email system three years later.
The company prides itself in having the quality of services that it states no one else in the market offers such as in-depth reporting and extensive segmentation. RedEye is primarily based in London in the UK, which has three offices. 2011 saw the opening of the company’s first mainland Europe office in Dusseldorf, Germany followed in turn by the opening of a new office in New Jersey, USA.
Its main service is behavioral email, which integrates web analytics with email marketing. What it does, basically, is analyse how customers behave on a marketer’s website. The data is then fed into a database and is then segmented into different variables. Insights derived in this manner helps a lot of email marketers make the most of their email marketing campaigns. A 20% conversion average is one of the best conversion rates in the industry, testament to the effectiveness of RedEye’s email marketing solutions. It converts more prospects into customers and a marketer’s existing customer will spend more on his products.
Behavioral email has many different types of triggers. A good campaign typically has hundreds of these triggers, which when activated, send a highly targeted email, with the right content, textual or otherwise, to the recipient. Some of the triggers that cause the broadcast of targeted emails are:
1. Registered not purchased.
2. Site down apology.
3. Out of stock emails.
4. Abandoned basket.
5. Returning customer not purchasing.
RedEye is one of the few companies able to deal with this. The capacity to do this comes from the company’s single integrated database. The system enables RedEye’s clients to create effective marketing strategies, based on pertinent data regarding online customer behavior.
The company’s website also offers resources that will help startup or experienced marketers to make the most of their email marketing campaigns. Whitepapers and reports published by in-house marketing experts are not only great reads but are also one of the best sources of information about the latest techniques, methods and technologies available for email marketers. These same marketing experts offer real-time support and professional advice in order to make sure that every client’s campaign can respond to challenges in real-time.
The unique combination of services and solutions offered by RedEye isn’t considered novel by its growing list of customers. The services may be unusual but the track record of these offerings indicates that they are successful in making the clients’ campaign into a success story. This is the reason why many companies still choose RedEye over all the other email service providers. Some of the more familiar names that come up of the company’s list of clients include McDonald’s Hotels and Resorts, Monarch, Haven and Esure. Online communications specialist Skype and automobile manufacturing giant Ford are among its most illustrious customers.
In summary, RedEye is one of the one sophisticated email marketing service providers because of its specialisation in getting its clients a high conversion rate. It does this by the use of behavioral emails and of services that support every client campaign. The company has an average of 20% conversion rate across all its users, which is a pretty high figure.
Pure360 Overview
Most of today’s email marketers face a lot of risks. They face the risk that their campaigns will have little or no returns on their investment. They also face the risk that the email campaigns that he is running are not sufficient in quality that his customers take it for granted or they simply walk away from the marketer himself. The result, the marketer loses customers.
These are risks that marketers face regardless of the software or platform that they use in selling their campaigns. However, most platforms themselves are risky for their users, particularly when the company that provides the email marketing platform requires that the user sign a contract before he can use the platform. Many providers get complacent and lazy, especially once the contract is done and signed. Most marketers believe that this is a necessary risk, that there is no other way for business to be done except through a contract.
Pure360 is unique among email marketing solutions providers in this respect. It does not require its users to enter into a binding agreement before giving them access to their services. This is particularly useful for marketers who do not use all of the services that the company or platform has to offer. This is an unusual way to deal with the company’s users but it seems to be working because 98% of Pure360’s clients return month after month.
The company offers services that are essential to the success of a marketer’s campaigns, including the all-important training and deliverability solutions. Pure360 offers training services so users can update themselves on the new techniques and methods being employed by the most successful marketers in the business. The duration and quality of the training services differ according to the three marketing solutions plans offered by the company, namely Lite, Pro and Expert plans. Training for Lite subscribers consists of free training videos and 20 minutes of aftercare call for whatever questions the subscriber might have. Pro subscribers get full system training. Pro subscribers also get reports training which is focused on how to read and analyze the reports sent from the campaign. Expert subscribers get everything that the Pro subscriber has as well as a more in-depth reports training.
The company also offers a variety of email templates designed to push a marketer’s campaign to success. These email templates are designed according to data gathered to be as compatible for the user’s clients as possible, thereby increasing retention for the clients’ products and generating more awareness, sales and ROI. These templates are also compatible with all the major email clients including Gmail, Hotmail, Yahoo and Outlook by Microsoft. They are also created to be compatible with all the major web browsers such as Chrome, Firefox, IE and safari. It also has links to the most popular social media sites in the web such as Facebook and Twitter.
Pure360’s reporting tools will give email marketers insights as to how to modify their current campaign to make it more successful in the future. The reporting tools provide data that will show marketers which elements of their previous campaign worked and which ones didn’t, enabling marketers to use this insight to change the approach and campaign strategy in order to make it more successful. Marketers can see what type of device their message was viewed on and how many views there are on each device. This insight should help him figure out which marketing channel is the most popular among his customers and adjust his campaign accordingly.
Pure360 has thousands of organisations and individual marketers that use their specific brand of service and use it well. These marketers and groups consistently have such successful campaigns that 98% of them return to use Pure360’s services month after month, all without the benefit of a contract. Some of the company’s most loyal clients are Park Holidays, Paramount Restaurants, Faber and Faber, and LA Fitness.
To recap, Pure360 offers marketers access to its services and solutions without the added advantage of binding their clients’ hands and feet with a contract. It offers several services either as standard or specially featured in one of their three access plans, namely Lite, Pro and Expert. Pure360 offers training and deliverability services. The company also offers email templates which are compatible with just about anything in the web. These services, along with the flexibility allowed by having no contract make Pure360 one of the most successful UK email marketing service providers out there.
Responsys Overview
Times are rapidly changing. In recent years, the primary mode for digital marketing has been email. Many of the then-successful companies invested a lot of its resources in email solutions alone. They neglected to invest in developing solutions for other interactive communications channels such as mobile, social media and the web. Thus, these companies are now largely limited to email marketing solutions which, though not a small industry in any case, isn’t expected to properly cope with the rapidly changing digital marketing industry.
Responsys is better equipped to move along with the digital marketing scene, and the constant changes that the industry experiences, than most other marketing solutions providers. And the company can help its users be more successful with its powerful and innovative software and its services and solutions. Responsys and its offerings, such as New School Marketing Vision, Marketing Services and its innovative software, The Interact Suite, are at the forefront of the company’s effort to enable its users to have higher conversion rates and increased sales and ROI.
Responsys’ New School Marketing Vision is based on the assumption that the old-school marketing system was a one-way type of communications channel. TV commercials let customers watch and listen but they don’t get to talk. Newspaper ads let readers read but they don’t get to ask questions. These types of one-way communications do not provide a lot of options for the customer. And according to Responsys, the current crop of consumers needs a lot of choices on their plate if they are to be persuaded to purchase something. Thus, it is central for today’s marketing solutions providers to shift their mentality toward giving services and solutions which are more interactive for the intended customer. And this is the mentality that Responsys has.
The company’s software, The Interact Suite, is a highly-automated software-as-a-service solution that has powerful applications that enable its users to create, design, execute and track cross-channel marketing campaigns across five interactive communications channels – display, email, mobile, social media and the web.
The applications included in the software include interact program which allows users to design marketing campaigns, interact campaign which is the creation and execution aspect of the software and interact insight which involves analytics and reporting on the results of the campaign, allowing for continued optimisation for the next marketing campaigns.
To drive this complex but very effective system, Responsys gets ahead of all its competitors by providing the perfect support system. The company’s strategy, creative and execution services provide the ideal complement to the powerful Interact Suite software with the variety of services that they offer including providing a scheme for interactive marketing success, providing the creative touch to a marketer’s emails and other communications that gives the marketer the results that he is looking for, and making sure that every campaign runs smoothly.
Responsys claims that its solutions are 18 months ahead of the nearest competitor. Its technology was cited in the Forrester Wave Email Marketing Vendors (Q1 2012) as having received the highest score in the report. The results of having the most advanced technology at the marketers’ fingertips are increased revenue generation, cross-channel coordination, campaign and response automation and efficiency, and a very engaged customer base.
The company also has a training platform, called the University, which trains users on how to make the most of their involvement with the company and with the Interact Suite. It also offers courses on best practices on interactive marketing. These courses are offered live at the Responsys facility or online.
New school marketers, or those who believe that cross-channel communications is the way to go, are having more and more success. Although email still has the largest ROI in the industry, integrating other channels of communications into a marketer’s marketing strategy isn’t a bad idea, particularly when one stops to consider that the other interactive channels are becoming more and more popular. This integration of all channels is supported by Responsys’ clients, which include Southwest Airlines, Newegg.com and Whole Foods Market.
To summarise, Responsys’ New School Marketing Vision is the fuel that is revolutionising the change from the old-school types of marketing, which involves a lot of one-way communications, into the new-school marketing model, which has a lot of interactivity. The company also offers other services that will help its users to make the most of the offerings provided by the company to its clients.
Experian Cheetahmail Overview
Experian Cheetahmail claims that it can improve email transaction rate by 4.51%, click to open rate by 15% and revenue per email sent by 1900%. The improvement on click to open rate alone is impressive. But that’s 19 times the revenue per particular amount of email sent.
Experian Cheetahmail claims the largest client services team of any marketing solutions provider, and together with over 13 years of experience in the industry and sophisticated digital marketing technology.
The Experian Cheetahmail platform integrates all the fastest-growing marketing channels such as social media and mobile with email marketing into a single platform that is capable of seamless cross-channel marketing. Retailers have the most number of clients in the social media communities and Cheetahmail enables them to smoothly transition from email to the social media platform, allowing the client to react in real-time to any comment or tweet that has the name of their brand on it. Experian Cheetahmail is also the only provider that offers relevant redirect from display advertising to their client’s individual brand. This service adds more precision to a marketer’s digital marketing campaign.
One of the company’s newest tools is Outbound DirectSM. Outbound DirectSM allows marketers to deliver branded but highly customized emails to their client base or to prospective clients. It has easy-to-use features and a user-friendly interface that makes creating an email campaign like a walk in the park. It makes email communications easier and more effective for marketers by sending email replies back directly to the original sender or the marketer, with contact information attached.
The company also provides creative services to its clients. Its highly skilled creative team has provided best-in-class email designs for their long-time clients. It has also created some very creative campaign strategies for new clients that drove their sales and ROI through the roof. The strategic services team will elevate a marketer’s campaign to the next level, with campaign strategies backed by actual and relevant data regarding current trends and supported by in-depth analysis of these data.
Experian Cheetahmail's client include Discovery Channel, Chico’s, Wyndham Hotels and Resorts, Electronic Arts (EA), Visa and the Smithsonian. Other notable examples include Las Vegas Sands and the Walt Disney Corporation.
Experian Cheetahmail is a truly global company tailored for the global marketer. It has offices located in the USA, Europe, Asia Pacific and Africa.