B2B Email Marketing Software
I've had a look at B2B email marketing software before but lets dig a little deeper.
In addition to standard email marketing offerings a B2B email solution needs lead management routing capabilities and integration to sales force automation systems.
Leading B2B Email Marketing Software Solutions:
1. Aprimo's Email Marketing Software
Lead Management: Lead routing and lead scoring
SFA Integration: Salesforce.com, Siebel and Microsoft CRM
Service Offering: Hosted and Software
2. Eloqua's Email Marketing Software
Lead Management: Lead routing and lead scoring
SFA Integration: Salesforce.com
Service Offering: Hosted
3. Silverpop's Email Marketing Software
Lead Management: Lead routing and scoring
SFA Integration: Salesforce.com
Service Offering: Hosted
Only email marketing software providers with an office in the UK have been included.
If you have more details on the above or other B2B email marketing solutions please comment.
Blue Sky Factory Email Marketing Software
Email marketing software provider Blue Sky Factory has added social media features and monitoring to it's solution. Email marketing is becoming a great channel for jump-starting social media campaigns. It pays to have an email marketing vendor with the capabilities show in the video below.
Blue Sky Factory's Email Marketing Software
Michael Weston on Lyris & email marketing
Overview of email marketing and Lyris's email marketing software by Michael Weston.
Interesting points:
- Lyris can help you achieve £360 in revenue for every £1 you spend on email marketing.
- Most email marketing providers can provide the solutions buyers are looking for.
- Lyris has a built in web analytics solution.
- Lyris was founded in 1994.
Silverpop Social Media Email Marketing
Email marketing software demonstration of Silverpop's social media email marketing features. Silverpop demonstrate how social sharing links can be added to an email and how they report on social responses.
Oracle buys Market2Lead
Oracle has acquired the B2B email marketing software vendor Market2Lead. Oracle has plans to integrate Market2Lead's technology into it CRM applications.
Will Salesforce.com be the next to enter b2b email marketing?
Newsweaver review
Review of the email marketing software company Newsweaver.
- Email marketing software as a Service: Yes
- Email marketing software as a Service on dedicated server: No
- Email marketing Software on-Premise: No
- Multi-wave triggered email marketing: Yes
- Marketing Data Mart: No
- Multi-Channel: Email
- Customer Focus: SME
- Head Office: Ireland
- Web Analytics: No
- Full-service Offering: No
- Micro Sites: No
- Dedicated IP Address Offering: Yes
This review of Newsweaver's email marketing software and services is only supposed to be a high level. We encourage users of Newsweaver to comment on your experiences using Newsweaver here.
Alterian review
Review of the email marketing software company Alterian.
- Email marketing software as a Service: Yes
- Email marketing software as a Service on dedicated server: No
- Email marketing Software on-Premise: No
- Multi-wave triggered email marketing: Yes
- Marketing Data Mart: Yes
- Multi-Channel: Email, Post, SMS and Telesales
- Customer Focus: Large enterprises
- Head Office: US
- Web Analytics: Yes
- Full-service Offering: Yes
- Micro Sites: Yes
- Dedicated IP Address Offering: Yes
This review of Alterian's email marketing software and services is only supposed to be a high level. We encourage users of Alterian to comment on your experiences using Alterian here.
Responsys review
Review of the email marketing software company Responsys.
- Email marketing software as a Service: Yes
- Email marketing software as a Service on dedicated server: No
- Email marketing Software on-Premise: No
- Multi-wave triggered email marketing: Yes
- Marketing Data Mart: Yes
- Multi-Channel: Email, Post, SMS and Telesales
- Customer Focus: Large enterprises
- Head Office: US
- Web Analytics: Coremetrics, Google, Omniture and WebTrends
- Full-service Offering: Yes
- Micro Sites: Yes
- Dedicated IP Address Offering: Yes
Note: Responsys provide a rich b2c email marketing solution.
This review of Responsys's email marketing software and services is only supposed to be a high level. We encourage users of Responsys to comment on your experiences using Responsys here.
